It's easy to grow with YouTube
Is there anything video can't do? It surprises us, teaches us, even makes us giggle at work. And every day the world watches more.
Bring your business to life on YouTube.
Businesses just like yours are discovering that YouTube is a better way to advertise. They are finding customers they never knew existed -- and increasing sales, too.
Just Right for Your Business
A YouTube Video is the fun, powerful, and affordable way to bring your business to the world.
Video ads are as effective as TV in building awareness of your business. And they get results -- like an average 20% increase in traffic to your website. Say you run a hotel in India. You can shoot a video tour of your rooms and promote it as a TV-style ad before other YouTube travel videos. Or put it next to video search results for "India hotels," or on Indian travel websites where vacationers will see it as they browse on their tablets, PCs, web TVs and smart phones. You don't need fancy equipment or a big budget to make great video. And with AdWords for video, you pay nothing unless a viewer chooses to watch your video. If you're ready to grow your business, we're ready to help.
Viewership on YouTube is Growing
• Over 4 billion videos viewed every day, a 50% increase over 2010
• More than 60 hours of video is uploaded every minute, a 37% increase over the last 6 months
• More than 400 million views per day on mobile devices, tripling in the past year
YouTube is now averaging at one billion video views per day globally. In India alone, there is 1.25 billion views each month! YouTube is the second most popular search engine in the world after Google. It is estimated that there are 24hours worth of video uploaded every minute!
YouTube is a great way of merging the advantages of TV Advertising and education with the interactivity of the web. The focus is on informing, entertaining and educating and there are a variety of ways in which companies can use YouTube Advertising.
1. Promote Content On YouTube
There are a number of ways in which a brand / business can promote their content on YouTube such as:
• Promoted Videos – your video is Ad is displayed against relevant search Results and related video content on YouTube • True View Video Ads – Similar concept to AdWords in that you only pay when viewers have chosen to watch your Ad, not when an impression is served.
• A Brand Channel – Create a bespoke channel, customising the look and feel of your brand / company with banners, background image and branding box features available
2. Easy to Measure and Analyse
YouTube Analytics is called Insights. It is an easy tool to use and it tracks views, popularity, demographics, audience attention etc.
3. Choose Your Space
This is advantageous as you are engaging with your customer / audience near content they love. You can choose the space where you want to advertise
• Partner Watch – Advertise next to content partners
• Video Targeting Tool – This allows you to hand pick the videos you want to advertise against.
There are a number of different Advertising Formats available on YouTube to suit most businesses. If you think Youtube is something you are interested in pursuing contact us today and we will find the best format for your business.